Kericho Gold attains Superbrands Status

Kericho Gold now a Superbrand| Courtesy
Kenya’s leading premium tea leaves manufacturer, Kericho Gold, has been awarded The Superbrands Seal by the world’s largest independent arbiter of branding, Superbrands East Africa for their quality variety of tea leaves.

The seal signifies a brand’s capability to command respect from its customers and thereby be able to command a premium.

The Seal is awarded by independent and voluntary panels of experts from a range of backgrounds known as the ‘Brand Council’ after a thorough vetting.

Kericho Gold Managing Director, Mr. Fahim Ahmed, noted that previous years of being the leading tea leaves manufacturer, their consistency in offering quality and premium consumer products and their culture of ‘’striving for success’’ within the organization played a big role in the awarding of the Superbrands status.

“Receiving this honor today is a statement of trust and confidence in our range of tea products. As a company we will endeavour to ensure the same quality of tea leaves is maintained every time and our customers continue enjoying products that adhere to global set standards in quality taste and safety,” said Mr. Ahmed.

Project Director and Associate Publisher at Superbrands East Africa, Mr. Jawad Jaffer, noted that a high profile of the brand reassures existing customers that they are buying the right brand and motivates potential customers to try the brand.

“Our mandate as an independent arbiter is to encourage quality products for the market from manufacturers and service providers. Suppliers and customers are reassured that they are working and dealing with a great brand,” noted Mr. Jaffer.

 “Research by Nielsen, Synovate, BDRC, TNS and other research companies have found that consumers are more than 70 per cent more likely to purchase products or services displaying the “Superbrands Award Seal”. This thus translates to more sales for products and services, an added advantage for companies,” said Mr. Jaffer.

Qualified and participating brands receive the ”Superbrands Award Seal” which can be used to symbolise their “Superbrands Status” on their advertising and marketing materials, website, packaging, etc

Kericho Gold joins about 20,000 major brands in more than 85 countries worldwide that have achieved the Superbrands status.

Kericho Gold was launched in 2002, as a brand of Gold Crown Beverages (K) Ltd and a subsidiary of Global Tea & Commodities (K) Ltd. Kericho Gold has grown to become one of the largest exporters of Black Tea in Kenya and a leading premium brand in Kenya and East Africa.